Rank Math and Yoast SEO are two of the most popular WordPress SEO plugins, with Rank Math being the most powerful of the two. A number of functions are included with Yoast SEO, which we’ll cover in more detail later. With this tool, you can insert the article’s keywords and synonyms as well as the headline of each article that is shared on social media.
Using Yoast SEO is the best way to improve your website’s ranking on search engines, but first let’s get an understanding of what it does: Yoast is an SEO plugin that makes it easier for you to optimize your site by providing a set of SEO basics and help you improve your site’s visibility in search results.
What is Yoast SEO?
If you’ve ever wanted to improve your WordPress site’s search engine rankings, Yoast SEO is the best choice. As the names indicate, this plugin improves the website and its content for search engines. Also, if you’re not using WordPress, you’ll want to find a different SEO plugin.
Yoast SEO Features
Among WordPress users, the Yoast SEO plugin has gained enormous popularity, ranking among the most frequently downloaded and installed plugins on thousands of websites, here are some of its features:
1- Optimize your keywords
Keyword optimization is one of Yoast Seo’s features; it analyzes the keywords in the article and shows all of the details about them, including their appropriate distribution, density in the article, and match with the keyword in the title, as well as some suggestions to shorten the keyword or phrase if it is long.
You focus on the necessity to include the keyword in the article description, and all you have to do is insert the keyword into the Yoast SEO tool’s keyword box. For example, if you want to target the phrase “best hosting for WordPress,” all you have to do is type the keyword in the area provided and check the analytics.
After that, you will be given the above-mentioned analyses of the density and distribution of the keyword, and if its density is low, you must include it in more sentences. You will also be notified if you have previously used the target keyword.
Instead of using external tools like Ahrefs or SEMRush, the paid version of the Yoast SEO extension will provide you with relevant keywords. It doesn’t end there; you’re also provided suggestions for other keywords to include in your content.
2- Suggestions for internal linking
One of the best features of Yoast SEO, which focuses on optimizing the website’s internal Link building, is only available in the paid version. This feature basically analyzes the article and suggests some related articles to link to.
This saves time and effort while searching the website for relevant articles.
3- Schema.org compatibility
The plugin supports Schema.org markup, which allows Google crawlers to crawl and understand your content as quickly as possible, allowing for faster indexing and appearance in search results.
Search bots use Schema.org markup to get insight into your content, site, and product, and then use this information to make your site more visible to search engines and users.
Not only that, but it also includes social networking sites such as Pinterest and Facebook to better understand your content.
4- Preview the article in the search results
You will certainly need to view how your articles appear in search engines before publishing them, and this is what the Yoast SEO plugin provides; you will see how the article will appear before hitting the publish button. The page is shown from the perspective of Google users on a desktop as well as phone users, allowing you to make changes to the description and title before publishing the content.
5- Preview the article on social media
In addition to previewing the snippet shown on search results, the article or page is previewed and shown on social media. This feature is only available in the paid version of Yoast SEO. This is important since it allows you to make an impression on anyone who reads your article, allowing you to make changes to make the right impression everywhere.
This feature will inform you if the featured image of the article is too large or too small, and it will show you the article as visitors browse between articles. You also have the option to create a template for social media posts.
6- Check readability
If you want to ensure that your content is consistent and easy to read, SEO is not about stuffing keywords into it. Adding Yoast SEO allows you to pass a number of tests in order to receive the green mark:
7- Check for duplicate content
If Google dislikes cloned or duplicate content, it is critical to avoid it in all aspects of article writing. By choosing one article source and adding its URL, Yoast SEO helps you prevent this and create unique or exclusive content.
8- Create a sitemap
A sitemap is an essential part of SEO optimization for WordPress sites. They allow Google crawlers to easily reach your content and are always hard to create unless you are an SEO expert.
If you are unable to make it, Yoast SEO automatically creates it for you without the need for extra tools or the hiring of an SEO expert.
9- Content Insights
When we say the best WordPress SEO optimization plugin, we mean a plugin that provides you with everything you need to boost the visibility of your site on search engines. This is what Yoast Seo provides by providing the 5 most common keywords in the content, which highlights how properly the keywords and synonyms are dispersed.
10- Manage redirects
This feature is available only in the paid version of the Yoast SEO plugin. Certainly, You were hesitant to delete a page or post from your site because visitors would see a 404 error page. However, according to Yoast SEO, the problem has been resolved.
When the page is deleted, you will be given the option of what to do with the old URL. It can simply be redirected to another related URL from here. The tool also provides a list of finished routings that are now running to perform the necessary updates. The plugin also allows you to configure “regex” updates, which means you may redirect all pages with a specific style to a specific page.
11- Automatic SEO Optimization
To begin, Yoast SEO does automatic SEO optimization for WordPress sites, even while the site owner is unaware. It improves meta tags and other link factors that crawlers inspect before displaying content in search results. It allows you to control pages and decide which pages should be hidden from users.
Yoast SEO Pricing
Yoast SEO is free to use and install on your site, but it also offers Yoast Premium at $99 per year with single site support. It has several extra features, including:
- Manage Redirections
- add multiple keywords
- Preview post on social media.
- Internal link to the article.
In the previous section, we covered Yoast SEO’s features, and it also has a paid plan called Yoast Premium that offers additional features at a cost of $99 per year for each site.